Category: Theatre Marketing & Playbills
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Choosing the Right Social Media Platforms for Theatres
Social media helps community and educational theatres reach audiences, promote shows, and share what happens behind the scenes. With so many platforms out there, it can be hard to choose the right ones and keep up with regular posts. Here’s a look at four major platforms and how you can use them to promote your…
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Physical vs Digital Playbills for Theatre
As theatres continue to balance tradition with accessibility, one question keeps popping up: should productions use physical playbills, digital-only playbills, or a combination of both? Playbills serve an important purpose beyond listing cast names. They help audiences connect to the production, recognise contributors, and understand the work happening on and off the stage. Choosing the…